Buying a New Crane
Make sure the specification reflects what the application actually requires before the RFQ goes out.
Specification → Duty → Options → RFQ → Vendor Selection
Review My Crane Requirement
Independent Overhead Crane Advisory
Independent Overhead Crane Consulting Across Canada & the United States
Procurement. Bid Review. Maintenance. Compliance. Major Repairs. Modernization. Replacement.
CAG helps owners, EPCMs, engineers and contractors independently evaluate major overhead crane decisions before they commit to equipment, repairs or services.
We don't sell the equipment or service. We help you decide what makes sense.
15+ Years
Overhead crane industry experience
Vendor-Neutral
No equipment, parts or service sales
Canada & U.S.
Owners, EPCMs, engineers and contractors
Advisory Fees Only
No supplier commissions or referral fees
Start Here
What crane decision is on your desk?
Pick the decision in front of you. Each path leads to independent, owner-side support — Crane Advisory Group does not sell cranes, hoists or service contracts.
Comparing Crane Bids
Three crane proposals can look similar on price while describing very different solutions.
Scope → Exclusions → Technical Differences → Responsibilities → Value
Review My Crane BidsCrane Maintenance
Already have a crane service provider? CAG independently reviews whether the program is appropriate for the equipment and operation.
Inspection → PM → Repairs → Contractor Scope → Reliability
Review My Maintenance ProgramMajor Repair Quote
Before approving a major repair, confirm the recommendation is addressing the right problem.
Failure → Proposed Repair → Alternatives → Cost → Remaining Life
Review This Repair RecommendationRepair, Modernize or Replace
An aging crane does not automatically need replacement — and continuing to repair it is not always the best decision.
Condition → Reliability → Obsolescence → Modernization → Lifecycle Cost
Evaluate My CraneSafety & Compliance
Need clarity on CSA B167, WorkSafeBC or provincial crane requirements?
Requirements → Inspection → Maintenance → Documentation → Corrective Action
Review My Crane Program WorkSafeBC crane supportNot sure which applies? Describe your situation and we'll point you to the right review.
Flagship Service
Corporate Crane Program Management
Your Independent Corporate Crane Management Function.
Large industrial organizations can operate dozens or hundreds of overhead cranes across multiple facilities, contractors and operating departments.
Yet many organizations do not have a dedicated internal overhead crane specialist overseeing the complete program.
Crane Advisory Group can fill that role — an independent management layer between the asset owner, crane service providers, engineering teams, procurement and capital planning.
We help owners determine
- What needs to be maintained
- What needs to be repaired
- What should be modernized
- What should be replaced
- What should actually be approved for spending
Resources & Proof
See how CAG works before you engage
Sample deliverables and engagement examples — so an owner, EPCM, engineering or procurement team can judge CAG's thinking before making contact.
Deliverables & Turnaround
Clear deliverables. Fast turnaround when the clock is ticking.
Crane decisions often sit on a critical path — a shutdown, a tender deadline, a capital approval window. CAG scopes the review, confirms the deliverables up front, and works to your schedule so an independent perspective does not slow the project down.
Written Technical Review
A documented, defensible review of the specification, proposal, scope or maintenance program — ready to share with stakeholders and procurement.
Scope & Exclusions Summary
What is included, what is excluded, and where the commercial risk sits — so there are no surprises after the contract is signed.
Independent Recommendation
A clear, practical path forward: proceed, revise, request alternatives, or seek additional bids — based on technical and lifecycle value, not a supplier's product line.
Fast Mobilization
Quick review and scope confirmation, with expedited scheduling for shutdowns, tenders and capital-approval deadlines.
You know the deliverables before the engagement starts — and you know the timeline. No vague consulting, no open-ended scope.
Two Paths
Why add an independent crane advisor?
Traditional approach
- 1. Crane problem identified
- 2. Supplier investigates
- 3. Supplier recommends its solution
- 4. Supplier prepares the scope
- 5. Supplier prices the work
- 6. Owner approves the recommendation
CAG approach
- 1. Crane problem identified
- 2. CAG reviews the requirement
- 3. Actual operational need is defined
- 4. Supplier recommendations are evaluated
- 5. Technical and commercial options are compared
- 6. Owner makes the final informed decision
- 7. Selected supplier performs the work
Crane manufacturers and service companies remain essential. CAG does not replace them. CAG helps the client manage the decision and select the appropriate solution.
North American & International Clients
Who CAG Supports — North America & International Projects
Serving owners, EPCMs, engineers, general contractors, utilities and public organizations across the United States and Canada, and on international capital projects using North American crane codes.
Industrial Owners
Support for maintenance programs, crane-fleet planning, major repair decisions, modernization and replacement.
EPCMs & Consulting Engineers
Independent crane specifications, technical reviews, bid evaluations, supplier comparisons and project support.
General Contractors
Support defining crane scope, identifying exclusions, coordinating suppliers and reducing procurement and installation gaps.
Public Organizations & Utilities
Transparent procurement, documented evaluations, lifecycle planning and defensible capital decisions.
Industries
Overhead-crane guidance across heavy industry
Capital Projects
Crane advisory for capital projects and expansions
CAG supports capital projects from early planning through commissioning — in the United States, Canada and on international projects with North American design, procurement or code requirements.
Building & Facility Expansions
New bays, added production lines and brownfield expansions: crane duty and capacity, runway and building interface, clearances, headroom, power supply and installation scope.
Discuss This ProjectOil & Gas Projects
Refineries, gas plants, LNG, upgraders and midstream facilities: maintenance and turnaround cranes, hazardous-location requirements, monorails and gantries, and long-lead procurement support.
Discuss This ProjectMine & Mill Expansions
Concentrators, mills, crushers, hoist houses and process buildings: heavy-duty crane specification, maintainability, spare-parts strategy and vendor evaluation for remote sites.
Discuss This ProjectInternational & Cross-Border Projects
Support for owners and EPCMs procuring cranes across borders: reconciling CSA B167, CMAA, ASME B30, OSHA and EN/FEM requirements, and comparing proposals from North American and overseas manufacturers.
Discuss This ProjectBefore you commit, get an independent perspective
Crane manufacturers and service companies provide essential equipment and technical services. Their recommendations naturally reflect the products and services available to them.
CAG adds another perspective — working for the client, with no downstream equipment or service revenue.
Before you approve the quote, make sure it is solving the right problem.
Technology Advisory
Crane Technology & Component Advisory
The crane you already own may be capable of much more.
CAG provides vendor-neutral guidance on crane components, safety systems, controls, below-the-hook equipment and emerging technologies to improve safety, productivity, reliability and lifecycle performance.
Load Monitoring & Weighing
Positioning & Anti-Collision
Smart Crane Controls
Radio & Operator Controls
Remote & Automated Operation
Condition Monitoring
Below-the-Hook Equipment
Magnets & Grapples
Load Stabilization
Energy & Modernization
Not sure which technology is right for your crane?
We don't manufacture the crane or sell the technology. We help you decide what you actually need, compare supplier proposals on a common technical basis, and confirm compatibility with the equipment you already own. Every recommendation is checked against CSA B167 and other applicable standards, and verified for Canadian authorization before it is proposed.
Who you'll be working with
Bryan Whitty
Founder & Principal Consultant
Bryan Whitty is the Founder and Principal Consultant of Crane Advisory Group, with more than 15 years of experience in the overhead crane industry spanning technical sales, service operations, project management, crane procurement, maintenance strategy, modernization and lifecycle support.
Every engagement is delivered personally — 15+ years of overhead crane experience reviewing the same proposals, specifications and maintenance programs you are being asked to approve.
Before you approve the quote, make sure it solves the right problem.
Whether you're buying a crane, comparing proposals, reviewing a maintenance strategy or deciding whether to repair, modernize or replace an existing crane, CAG can provide an independent perspective before you commit.
Working With CAG — Frequently Asked
Independent crane advice, explained.
- What does an independent overhead crane consultant actually do?
- An independent overhead crane consultant works for the crane owner, not the crane supplier. Crane Advisory Group reviews specifications and bids, builds and audits preventive maintenance programs, assesses repair-versus-replace and modernization decisions, and acts as owner's representative through procurement and commissioning. We sell no cranes, no parts and no service contracts, so the recommendation is based on the application rather than a product line.
- How is Crane Advisory Group different from a crane manufacturer or service company?
- Suppliers naturally evaluate requirements through the equipment, services and solutions available to them. Crane Advisory Group's only revenue from an advisory engagement is the advisory fee — CAG earns no commission, referral fee or margin on any equipment, part, repair or service contract arising from a review. That removes the incentive to specify more crane than the application requires.
- When should an owner bring in a crane consultant?
- The highest-value points are before a crane specification is issued, before a capital purchase or major repair is approved, when a maintenance or service contract is up for renewal, and when a crane is approaching end of life and modernization is being considered. Engaging before the purchase order is signed is where an independent review changes the outcome; after award, the options narrow to negotiation.
- What areas does Crane Advisory Group serve?
- Crane Advisory Group serves overhead crane and material handling clients across Canada and the United States, including Alberta, British Columbia, Saskatchewan, Manitoba and Ontario, and U.S. industrial regions across the Midwest and Southwest. Work covers mining, oil and gas, steel and foundry, power generation, pulp and paper, water treatment and general manufacturing.
- Does Crane Advisory Group sell cranes, parts or service?
- No. Crane Advisory Group is advisory-only. We do not sell, broker, install or service cranes, hoists, components or spare parts, and we accept no referral fee or commission from any party in connection with an advisory engagement.
- Does the principal have any other industry business interests?
- Yes, and it is disclosed openly. Bryan Whitty separately operates Arvanta Industrial Partners, which provides Canadian market representation for manufacturers of crane components and technologies. The two practices are kept strictly separate: Crane Advisory Group will not review, evaluate, recommend or specify any product line represented by Arvanta, and any potential overlap is disclosed to the client in writing before an engagement begins. If a review would touch a represented line, CAG declines the engagement or excludes that scope.