Talk to an independent crane advisor — no sales pitch
ABOUT CAG
Crane Advisory Group is an independent overhead crane consultant supporting owners and project teams in the United States, Canada and on international projects — including building and facility expansions, oil & gas projects and mine expansions. CAG works for the party making the decision — the owner, the project team or their engineers — and not for anyone supplying the equipment or the service.
The work is specialized overhead-crane experience applied to procurement, maintenance programs, modernization and lifecycle decisions: technical, evidence-based analysis leading to documented findings and practical recommendations.
CAG is structured to support the procurement, engineering, maintenance and asset-management requirements commonly found within large industrial owners, EPCMs, consulting engineers, general contractors, utilities and public organizations throughout the United States and Canada, and on international projects that follow North American crane codes and procurement practices.
Bryan Whitty spent more than 15 years inside the overhead crane industry — in technical sales, service operations, project management, procurement and modernization — before founding Crane Advisory Group. That experience is the reason the reviews work. Having built and priced this scope from the supply side, CAG knows how a proposal is assembled, where scope is thin, where exclusions hide, and which technical differences actually change lifecycle cost. Advisory fees are Crane Advisory Group's only revenue from an engagement — no commission, referral fee or margin on anything that follows from a review. Other industry interests are disclosed in full below.
INDEPENDENT
Advisory fees only — no commission or referral fee on any recommendation.
TECHNICAL
Technical, evidence-based analysis.
PRACTICAL
Recommendations that work in the field.
Crane Advisory Group does not represent, sell or promote any crane manufacturer, component supplier, inspection company or service contractor. This allows CAG to evaluate equipment, proposals and maintenance strategies based on the client's application, operating requirements, risk and lifecycle value.
To protect this independence, website images are intentionally unbranded and project examples may be anonymized. Equipment shown is representative and does not indicate manufacturer affiliation, endorsement or product preference.
Disclosure
Yes, and it is disclosed openly. Bryan Whitty separately operates Arvanta Industrial Partners, which provides Canadian market representation for manufacturers of crane components and technologies. The two practices are kept strictly separate: Crane Advisory Group will not review, evaluate, recommend or specify any product line represented by Arvanta, and any potential overlap is disclosed to the client in writing before an engagement begins. If a review would touch a represented line, CAG declines the engagement or excludes that scope.
Crane Advisory Group's only revenue from an advisory engagement is the advisory fee. CAG earns no commission, referral fee or margin on any equipment, part, repair or service contract that follows from a review.
FOUNDER & PRINCIPAL CONSULTANT
Founder & Principal Consultant
Bryan Whitty is the Founder and Principal Consultant of Crane Advisory Group. He has spent more than 15 years inside the overhead crane and material handling industry — on the manufacturing, service and project side — before moving to the owner's side of the table full time.
His career has been built in national technical sales and business development roles with Canadian overhead crane manufacturers and service organizations, including WF Steel and Crane, CRS Cranesystems and Hoisting Ltd., where he specified, quoted, sold and supported top-running and under-running bridge cranes, gantry and jib cranes, hoists, runway systems and crane modernizations for customers from British Columbia through Ontario.
That work covered the full lifecycle: writing and reviewing crane specifications, scoping duty class and options against real production duty, managing installation and commissioning projects, structuring preventive maintenance and inspection programs, and handling the repair-versus-replace and modernization conversations that come with aging equipment.
Operating environment, crane duty, process requirements, production impact and business objectives.
Specifications, proposals, inspection reports, maintenance history, quotations and available technical documentation.
Scope omissions, technical conflicts, lifecycle concerns, commercial exposure and unclear responsibilities.
Performance, maintainability, implementation risk, lifecycle value and total cost implications.
A practical, documented recommendation the client can use to make a decision or move the project forward.
What CAG does provide is independent review, comparison and documented recommendations the client can act on.
CAG reviews overhead-crane requirements with reference to applicable project specifications, manufacturer documentation and recognized crane and lifting standards. Final regulatory, engineering and legal requirements must be confirmed for the specific jurisdiction and application.
Crane Advisory Group provides manufacturer-neutral advisory services.
CAG does not receive commissions from equipment selected for CAG advisory clients.
Where a related business relationship could create a potential conflict involving a manufacturer or product, CAG will disclose the conflict and will not participate in evaluating, specifying, recommending or selecting that manufacturer or product for the affected advisory engagement.
Client information obtained through CAG engagements is confidential and is not used for third-party product sales or manufacturer business development.
THE CAG DIFFERENCE
Before you buy an overhead crane or commit to a maintenance program, talk to an independent overhead crane consultant who doesn't sell either.
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About CAG — Frequently Asked
